Seneca Polytech Semester 1 - DMM Portfolio
Learning not only marketing basics, but how much I love the creative industry.
This semester focused a lot on learning the basics of design and marketing. I discovered my love for creative marketing across a variety of platforms and ended up with several mockups I can feel really proud of as a first time creative.
Project #1: Consistency in Design (1/2) For this project, I was tasked with creating an ad campaign that allowed for consistency among all designs. Shown here are two designs for a mental health awareness campaign that follow the same graphics, colours, and font schemes.
Project #1: Consistency in Design (2/2)
Project #2: Noble Grounds (1/4) Here, I was asked to create a fictional coffee company and use free photos to create ads. With the use of different web galleries, I created a logo and three ads, as well as learned to cite free resources.
Project #2: Noble Grounds (2/4)
Project #2: Noble Grounds (3/4)
Project #2: Noble Grounds (4/4)
Project #3: HelloFresh (1/2) For this assignment, my group was tasked with creating a marketing plan to roll out a new line of HelloFresh products in the GTA. My creative portion of the project was to create one conventional advertisement, for which I made and Instagram story, and one unconventional advertisement, for which I chose a Tinder ad.
Project #3: HelloFresh (2/2)
Project #4: VS campaign I created this Instagram stories ad to go along with a presentation regarding Victoria's Secret's marketing campaigns.
Project #5: Pantone (1/3) Here, I had to create visuals to help with Branding for Pantone's Colour of the Year, Peach Fuzz.
Project #5: Pantone (2/3)
Project #5: Pantone (3/3)
Project #6: AI Creation (1/3) For this cozy Autumn assignment, I had to use AI resources to create an ad campaign for a line of fall candles for a fictional brand. This campaign featured AI generated images and gifs, along with a behind the scents aspect to add personality to the brand.
Project #6: AI Creation (2/3)
Project #6: AI Creation (3/3)